It started with three men and a baby. A really small boy. And with him came the need for very small clothing. Even though approximately one half of the babies in the world are boys, it seems all the baby clothes are made for girls by girls. This is why Ugly™ Children’s Clothing was born some months after little Jesper. The first Ugly™ collection was launched autumn 2006 sporting a range of baby bodies for boys and girls with balls. Elegantly wrapped in our exclusive Ugly™ Body Bags™. Then along came another baby boy. And with little Pelle came the need for even more very small clothing. 4 years down the line, more Ugly™ children have seen daylight for the first time, happily unaware that there is no need to worry about dressing sharp as a razors edge no more.Since the start in 2006 Ugly™ has grown to be a renowned childrens brand and has won several national awards for their designs and innovative childrens clothing. Behind every piece of clothing produced by Ugly there is something special, a story to be told . Ugly™ deliver designer clothing for Ugly™ children anywhere and has made several fantastic ranges of baby clothes, amongst them The Marius©® by Ugly collection and the Ugly MILK collection.All Norwegians are born with ski on their feet. Everybody knows that. And the ski-loving Norwegians have always wanted to enjoy the great white winter landscapes gliding along in their traditional knitted sweaters. The people behind Ugly is no exception. But when they wanted to take their small babies out skiing, they found that there were no Norwegian knitted babybodies for them to wear. So to make sure that even the smallest babies could join in on the fun, they decided to launch their Marius©® by Ugly collection, inspired by traditional Norwegian knitting patterns.The Marius©® collection has been a formidable succes, not only in Scandinavia but all over Europe. We now launch new collections every season and is reckoned to be one of the established norwegian designer brands for kids.