Inspiration by Laa is a Norwegian clothing line created in 2008 by Lene Aanesrud. Her vision was to make classic, elegant clothes at affordable prices. Now the clothing line consists of outerwear, blazers, skirts, blouses and dresses for everyday use as well as special occasions. Lene: “We wanted classic yet contemporary cuts at affordable prices to reach a wider market, however, we still wanted to keep the expression of wearing a designed piece, so the garments are mainly made from quality fabrics such as wool, silk and cotton. The goal is elegant but comfortable clothes with a good fit that can easily be combined with someone’s personal style.” A major source of inspiration for Lene is her grandmother, the beautiful woman pictured on all the labels of the clothing line (photo from the 70s). Lene: “My grandmother kept almost all her dresses from her youth, and when I was young I spent a lot of time in her loft admiring them. Her style was elegant and classic and she has definitely been and still is one of my main sources of inspiration, along with my mother who has always designed and made clothes for the whole family.”