Memini By Kristine Vikse was launched in 2006 and has become the one of the best selling Norwegian designed childrenswear brands. Designer Kristine Vikse started the brand because she missed nice clothes for baby boys and toddlers. “I did not want my boys to wear bold prints from cartoons, but classical and practical timeless pieces that could last for many years. We want our styles to herited from one child to another as they grow.” Memini was one of the first independent childrenswear brands designed in Norway, and is based on the Scandinavian heritage of knitting traditions and storytelling, like Astrid Lindgren and Torbjørn Egner.