Wheat was founded in 2002 by the Danish couple Charlotte and Peter Galsgaard. Charlotte is chief designer and with her classic lines, light color combinations and original patterns, she carries on the Scandinavian design tradition. For Charlotte the children are always her focus. Having raised 3 children, she is aware of the special demands of children´s wear. Each style is tailor designed for the children´s wear and tear. Adjustable elastic in the waist, enough space and the use of natural fabrics, all ensure well-being and mobility. By wearing Wheat children participate in the relaxed Scandinavian lifestyle giving quality and comfort. The strong identity of the design together with Charlotte´s close dialogue with both consumers and manufacturers has lead to a well organized, succesfull company which continues to grow season after season.